Scarfolk started out in 2013 as a blog about a fictional local council. Since going viral, it has received millions of page views and was voted The UK's Funniest Blog in 2015.
Two books have been published: Discovering Scarfolk (Ebury Press) and the Scarfolk Annual 197X (William Collins), as well as a map pack, Scarfolk & Environs (Herb Lester Assoc.). Other town artefacts and merchandise are available from Saatchi Gallery.
Articles and interviews about Scarfolk have appeared in Creative Review, The Independent, The Telegraph, Slate, BBC, The Daily Mail, Starburst, The American Bystander, The Quietus, Stylenoir, Rue Morgue, Shindig! & others.
In 2018, the UK government accidentally published in one of its official publications a Scarfolk poster which encouraged parents to shoot their rabid children. The story went viral, eliciting a response from the Cabinet Office, and was picked up by international press outlets including the BBC, Sky News, The Times, the Daily Mirror, RT, Boing-Boing, Newshub & PR Week.
Scarfolk music has been featured as part of The Dark. Outside, A 24 hour FM radio broadcast of unreleased music to (a mostly empty) Galloway Forest and Fermata, an audio exhibition at Artisphere, Washington DC.
Scarfolk also featured in the The Horror Show!, "a landmark exhibition celebrating our greatest cultural provocateurs and visionaries, examining how ideas rooted in horror have informed the last 50 years of creative rebellion in Britain."
"Horrific and hilarious... a dystopic vision of an England that would have given Orwell the heebie-jeebies"
- The Independent
"One of the funniest things there is"
- Mark Gatiss
"We all live in Scarfolk now"
- The Telegraph
"One of 'the 100 funniest things in the history of the internet'"
- GQ Online
"Very funny, well observed...uncannily realistic”
- Creative Review
"A spot-on pastiche..."
- Digital Arts Online
“In the fictional British town of Scarfolk it's always April Fool's Day”
- LA WEEKLY
"LOVE Scarfolk... Probably the best blog on the net"
- Caitlin Moran
"Meticulously detailed and impressively creepy”
- Atlas Obscura
"Scarfolk is so amazing. You can easily lose an evening by falling down that rabbithole."
- Wil Wheaton
“Turns out Scarfolk wasn’t a look back to some 70s dystopia, but a disturbing glimpse of an authoritarian future.”
- Billy Bragg